The gaming media scene dropped a bombshell Monday, at least as far as online presence is concerned. Host Greg Miller, senior editor Colin Moriarty and production team members Tim Gettys and Nick Scarpino announced they were quitting IGN to focus on Kinda Funny. Launched in mid-September of last year, Kinda Funny is the group’s video podcast and shorts brand, started as an avenue to more directly connect with fans.
The news was a pretty surprising start to the new year for that scene. Each of these guys has, in some way, left their mark on IGN and many considered Miller the face of the entertainment website that covers music, movies, and gaming.
I’ve wanted to share my thoughts on the decision since Monday but opted to wait until I saw how this week played out and I had the opportunity to see some content from the gaming division of Kinda Funny that launched with their announcement Monday. We’re not even a full week into, what is now for these four people, a full-time venture. I’m still going to jump into it.
I’ve followed Greg Miller’s internet shenanigans since around this time last year. I don’t remember what I was watching on YouTube but the related videos linked to A Conversation with Colin. Down the rabbit hole I fell. I was watching this guy in a black shirt with “TEAM FAT” spelled out in large block letters review new Oreo flavors, talk with his roommate about classic 90’s TV shows, and yell “BEYOND!”. I didn’t know who Greg was to IGN – I just didn’t follow those kinds of sites very often. I wasn’t aware of the strong personalities behind them. Review sites had always been something I largely ignored. A bit ironic considering how often I tend to throw my own opinions out there.
So then I came across this video and learned what Greg had gone through just months prior to learning about him on the internet.
I enjoyed the short videos I had watched on this stranger’s YouTube channel and how genuinely he seemed to just enjoy who he was. It wasn’t until this video ended up on my screen that I realized the kind of person Greg was. It wasn’t until I read the IGN blogs linked in the description that I understood to what degree Greg Miller connected with his fans.
So am I surprised that these four gentlemen left their stable source of income? Benefits like healthcare? A far larger pool of resources than they’d have without a large media corporation behind them? A little.
But mostly I’m happy for them. I’m confident they’ll succeed if only because they’ve already done so by taking this step. By recognizing what they had to do to connect more deeply with their audience than was possible while under the IGN banner. Because they’ve got the support of their family and friends and viewers. And the proof is all in the numbers.
Kinda Funny is funded in a few different ways. Views on their YouTube vods and Twitch streams provide income from ad views. This means that anyone that watches their content and shares it when they like it is supporting Kinda Funny simply by being a fan. Those interested in supporting on Twitch via subscription can also do that.
The guys also have Patreon pages up for both their gaming and non-gaming content. Patreon is part crowd-funding/part content subscription where users can support artist and content creators monthly in different amounts depending on what they’re comfortable with. Those different amounts unlock more benefits for content consumers. The guys have two pages set up so users can pick from the content they want to support. Benefits range from exclusive subscriber episodes and early access for the episodes, all of which eventually go up for free for those not able or unwilling to sub, all the way up to personal thank-you’s and guest spots on an episode.
In addition to personal benefits, milestones unlock with more subscribers. I mentioned earlier that the proof is in the numbers. The guys announced they were committing to Kinda Funny full-time just this week. Prior to that announcement, the highest milestone reached was a second new show. They had just hit over $12,000 on their original Kinda Funny page. The day of the announcement they hit $14,000.
It’s almost 3PM PST today. They are sitting at $15,368 with 2732 Patreon subscribers. Kinda Funny Games is sitting at $17,934 with 2478 subscribers. Again, that page just launched Monday.
So things are looking promising. Content is rolling. And I’m happy to be apart of something that, in whatever small way, helps people create and connect in new ways. I’m excited to see what’s in store this year.
You can check out Kinda Funny for yourself at the following links
YouTube – Kinda Funny Collective (All content ends up here.)
Twitch – Live shows and let’s plays.
Patreon – Early access and more.
Patreon – Kinda Funny Games (Gaming focused content.)
Twitter – For more updates.